Interpersonal Communications

Conference at the German-American Chamber of Commerce (GACC), Houston, TX
To be successful, cross-cultural communications require an in-depth knowledge of the mentality, culture and habits of potential clients in those attractive, yet often puzzling foreign markets.

Which is why some targeted expertise comes in handy: it can help turn minefields into playing fields. And it needn’t be boring: it certainly wasn’t in Houston, where unexpected, entertaining and sometimes controversial pictures highlighted those (usually) ‘hidden differences’.

Many similar conferences and presentations have also taken place in France and Germany.