A manufacturer of natural foods and cosmetics in New Mexico wanted, as part of an online relaunch, to emphasize the unique origin and background of a product range rooted in the Southwest.
The budget being tight, all pictures were taken in-house—so to speak. In fact, we took the unusual step of shooting exclusively outdoors, in the Santa Fe Botanical Garden and around Ghost Ranch, Georgia O’Keeffe’s famous New Mexico retreat—for that unmistakable, authentic look and feel…