As part of a comprehensive relaunch of Canson art materials, which are favored by artists all over the world, HOPE
has developed a complete P.O.P. concept for the shop floor, the counters and the shop windows.
As a nod to the origin of ‘Canson & Montgolfier’, since Monsieur de Montgolfier not only co-owned a paper mill, but also invented the hot air balloon, a playful balloon has been used as a unifying graphic element.
For additional striking displays, see our work for Sto
and Novartis.