• When folklore is the answer
    Say softly “Hopla”

    It is always worth going all the way. Even (or especially) when the way is very unusual. It starts with the client—the highly successful owner of six restaurants in Strasbourg with a combined seating capacity in excess of 1,000 guests. Although he relied heavily on tour operators, his website did not even allow them to make online bookings. Starting with the Internet, we ended up with a global brand relaunch. As a result, all communications materials and media unmistakably reflect the unique look and feel of the archetypal Alsatian restaurant – the ‘Winstub’.
    Website for tour operators and travel agencies
    The new website not only made it possible, at last, for groups, tour operators and travel agents to make bookings in advance – an essential step to secure reservations in venues that are often fully booked.

    By redefining the whole corporate identity from scratch, the website has worked as a visual template for all other projects.





    Information folders
    These small, inexpensive folders proved ideal to spread the message and improve visibility, among others on trade shows, fairs and exhibitions. In addition, they were made available to guests at each location.









    PowerPoint presentations for trade shows
    In the incoming tourism business, being present on trade shows within traveling distance—and on even local fairs—can hardly be dispensed with. As a highlight of the Dieterle booth, the wide-screen PowerPoint slideshow is ideal.




    The menu
    Adorned with some of Tomi Ungerer’s iconic, and often irreverent drawings—the late, world-famous artist was a personal friend of Roland Dieterle—the menu makes sure that the visual identity stays consistent all the way to the guests’ table.



    Ads in German magazines
    To increase incoming traffic, the in-house travel agency of the Dieterle Group would put together and promote its own tours—including, of course, lunch or dinner at one of the Group’s six restaurants.



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