It started
with a one-shot brochure
It ended with a global relaunch

Wilhelmi actually approached us through their subsidiary in Paris. On the French market, they had to deal with specific requests, and a badly needed, ad hoc brochure could not be provided by the German headquarters. Based on this first project, we have been asked to literally re-invent (with the exception of the logo) the complete brand identity. As the company operates in many countries, all materials have to be available in three languages—German, English and French.
The veneer brochure
The French are passionate about veneers—and this love affair has been going on, literally, for centuries. French cabinet makers are probably the best in the world: their knowledge of veneer and its applications is nothing short of stunning. Today’s French interior designers and architects still have a particular fondness for exotic veneers, and therefore, Wilhelmi France needed to demonstrate the company’s know-how and specific expertise.

We first had to learn a lot about veneers ourselves (in addition to acoustic systems). And then, we designed a brochure that even the hard-to-please CEO couldn’t help liking.
New brand identity across all information materials
As a result of an enthusiastic response to our one-shot brochure in French, we have redefined the look and feel of the brand. The previous corporate identity was clean and straightforward, but lacked personality, a clear reference to the context, and a visual impact that would do justice to Wilhelmi’s one-of-a-kind competences.







Graphs and drawings on semi-transparent stock are integrated; they can be folded out for additional technical information.
How to convince architects, interior designers and acoustical engineers
The men in black with funky glasses in charge of building and designing concert halls, convention centers and corporate headquarters around the world are no friends of compromise – and fire safety regulators even less so. As for the acoustical engineers who will make the violins sound ethereal and the soprano crystal-clear, they combine science and magic in ways that require perfect materials and flawless execution.

Accordingly, meeting everybody’s expectations and demands is as tough as it gets. The new information materials  showcase Wilhelmi’s ability to do exactly that.
How to convince architects, interior designers and acoustical engineers
The men in black with funky glasses in charge of building and designing concert halls, convention centers and corporate headquarters around the world are no friends of compromise – and fire safety regulators even less so. As for the acoustical engineers who will make the violins sound ethereal and the soprano crystal-clear, they combine science and intuition in ways that require perfect materials and flawless, bespoke execution.

Accordingly, meeting everybody’s expectations and demands is as tough as it gets. The new information materials  showcase Wilhelmi’s ability to do exactly that.


Online visibility and image:
a much-needed boost
A new website in three languages has been developed in parallel to highlight the three areas of expertise: design, acoustics and fire prevention. In addition, it puts a spotlight on the development of innovative solutions, including acoustic ceilings with integrated cooling function.