Warm and stylish
And it’s not even camel hair
Communications for a trade organization may come with their own challenges, but having worked before for an Italian ‘Consorzio’ (the Consorzio Carni Suine Garantite in Reggio Emilia), we were undaunted. As the only non-French agency to pitch for this quintessentially French account, we knew the odds were against us. But we ended up winning over the client with a mix of fresh ideas and a realistic cost structure. Which is not to say that our in-depth knowledge of the industry did not help…
Corporate brochure
The Mur Manteau has nothing to sell—but a lot to promote. Therefore, the corporate brochure was essential. We have used it as a template to overhaul the complete visual identity of the Mur Manteau, which had been rather patchy and not very consistent.
By defining a highly specific graphic language, we have managed to make the Mur Manteau recognizable, to emphasize the specific benefits of exterior thermal insulation, and to make its members’ solutions stand out visually and technically.
An interesting detail: at production stage, this project showed an additional facet of our international know-how. By having the brochure printed in Germany rather than France, we were able to combine very high quality with significantly lower costs. Needless to say, it made the client rather happy.
Technical manuals
Aimed at architects, HVAC engineers and contractors alike, the manuals provide a lot of in-depth technical information in a clean-cut, visually consistent way.
Second website relaunch
Website relaunch No.1 had happened back in 2012, as our first large project for Mur Manteau. Aimed at professional users, it was centered on information and examples of outstanding architectural projects that made the best out of external thermal insulation systems.
But the Internet never sleeps. And 9 years later, things looked slightly dated, Flash animations didn’t work anymore and a responsive website was a must. Website relaunch No. 2 addressed exactly these issues, and reflected in addition a complete make over of the corporate identity. It is user-friendlier, more diverse, more fun to interact with and more comprehensive than ever before. But above all, it works just as well on a smartphone than on a laptop or desktop computer. So whatever you need to know about Mur Manteau is at your fingertips—anywhere, anytime.
Seeing is believing: just click here.